by Admin_1Afric@ | Jul 5, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Tapping into the value of both earned and paid media activities can open up vast opportunities for consumer brands to connect with audiences on a different level. Authenticity and transparency are key, as...
by Admin_1Afric@ | May 17, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Over the last few years, there has been a rising prevalence of ‘quiet quitting’, where employees mentally ‘check out’ as a means of disengaging from negative work environments. As Johannesburg-based clinical...
by Admin_1Afric@ | Feb 27, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Brand messaging can be based on one of two dominant underlying approaches – negative or positive connotational language. A negative-based approach includes content that positions fear, for instance, “This is...
