Many people think of PR as only being applicable when it comes to political objectives or managing some sort of crisis. It generally isn’t the primary go-to tactic for most companies when developing a marketing plan. In fact, even professional marketers often don’t fully understand where PR fits into a B2B or B2C consumer landscape. But the truth is, when used effectively, PR can offer immense value to businesses both big and small, across virtually any industry.

Leading marketing and business publication, Bizcommunity, recently published an article by 1Africa Consulting’s Brand & Content Strategist, Terena Chetty, that explains where Public Relations (PR) fits into the marketing mix for companies, and outlines the value it offers to businesses.

Read the full article here: