Strategy & Brand Identity
Strategic needs vary from brand to brand, and we cater to the different needs and levels of complexity based on client requirements. This includes everything from initial Key Message development to the implementation of multi-channel strategies. Services include :
Services Include :
Key Message Development
Defining a company’s identity in terms of who they are, what they do and why they exist. Key Messaging can be seen as a framework for all brand communication as it outlines elements such as brand tone, target audiences, content type and overall brand persona. Having these factors defined in one structured document also promotes consistency across different marketing platforms and activities.
We can conceptualise ideas to suit different brand needs. This includes everything from creative concept ideation to innovative execution tactics for impact.
We develop brand and communication strategic masterplans and implementation action plans aimed at maximising impact or solving complex communication challenges.
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+27 (0) 83 413 4459