What makes us different

Executive Team

Mosh Matsena

Founder & CEO

Mosh is a highly respected transformational leader with over two decades of experience within the media and communications industry. She has a proven record of generating and building relationships, executing communication growth strategies and coaching individuals to success.

This includes building cross-functional teams and demonstrating exceptional communication skills with critical decision-making ability in line with organisational goals. Mosh’s experience includes project management (from conception to completion), strategic directing and the crafting of innovative solutions that align to organisational objectives.

Mosh brings her passion for purpose (the “fourth bottom line”) to her professional endeavours in the form of integrated practical CSR solutions that support the premise of “doing good for the business while doing good for society”. Her passion for positive change is also evidenced in her involvement in coaching and mentoring programmes focused on young South Africans; as well as her role as a part-time Media Studies facilitator at the National Electronics Media Institute of South Africa (NEMISA). Mosh is a Wits Business School MBA candidate, and holds a PGDip Arts in Media studies, a NDip in Public Relations, as well as a BA Degree.

In her most recent role as Station Manager for SABC Thobela FM, Mosh was responsible for delivering the stations’ overall strategic objectives through effective operations management including its financial performance, risk assessments and compliance with corporate governance as well as maintaining brand awareness with strategic marketing and communication initiatives. Some of her career highlights includes overseeing Thobela FM the complete rebrand of the Radio station and overall corporate identity change and established implementable Media and Communications strategies.

Terena Chetty

 Head: Brand Strategy

Brand & Content Strategist Terena Chetty is passionate about developing impactful and effective solutions that drive business goals. She has worked across a range of industries and roles, and takes a versatile approach when it comes to cultivating strategies and content that suits each client’s individual needs.

Terena’s aptitude for different facets of both business and communication (including strong business acumen, content development expertise, an understanding of traditional and digital media landscapes, a solid grasp of the role of social media for business and an appreciation for bottom-line objectives) results in her having well-rounded knowledge that aids in strategic planning. This “big picture” approach allows Terena to develop integrated strategies that
meet identified project outcomes while taking into account overarching brand goals.

With an extensive professional track record, Terena has worked with numerous African and global brands, including: the African Economic Research Consortium, Enterpriseroom, Africa Communications Media Group (ACG), Hollard, Africa Legal, Anzisha Prize, African Leadership Academy, Holts, Tiger Brands, University of Groningen, Social Media 101; and many more.

Commited to providing value and long term positive impact for clients, Terena combines her creative, analytic and communication skills to craft custom-build strategies tailored to each brand’s unique requirements. From an academic perspective, Terena holds a BA degree in Communication Science (cum laude),
qualifications in Digital Copywriting and Media; and various other business, communication and media related certifications. She has also been published in a number of print and online publications, among them Enterpreneur Magazine, Africa.com and BizCommunity.

Magugu Dlamini

Media Relations and Public Relations (PR) Professional

Magugu Dlamini is a media relations and public relations (PR) professional with extensive experience in corporate, public sector, and consumer PR. Dedicated and reliable, Magugu has a proven track record of delivering on client needs, supported by her established relationships with media outlets and other key stakeholders. Successful results are reflected in secured media coverage and brand exposure across different media spheres – from local broadcasters to top-tier national and continental media houses. She takes a hands-on approach to client service delivery, liaising with both client and media contacts to ensure successful outcomes.  

Magugu holds a Diploma in Public Relations and Communications, and she is currently studying towards an Advanced Diploma in Strategic Communications. Recognition for excellence includes receiving the Student of the Year Award under the New Generation Award in 2022. Over and above her formal academic pursuits, Magugu stays up-to-date with PR trends and networks with industry professionals.

Sectors she has worked in include FMCG, insurance, entrepreneurship, healthcare, and pharmaceuticals. Brands she has worked on, among others, include Deel, Matte BLK, Dis-Chem Baby City, GIB UBS, Standard Bank, The Southern African Association of Youth Clubs, The Federated Employers Mutual Assurance Company (FEM) and Legacy Lifestyle luxury brand.

In her free time, Magugu enjoys reading – both for leisure, as well as to upskill herself professionally.

Arnold Mathebula

Marketing Assistance

Arnold Mathebula is a passionate and accomplished professional in the creative industry. With a strong foundation in media, photography, and design, Arnold has developed a diverse skill set spanning various domains of creative work. His academic background underpins his career success, enabling him to excel in multiple roles. He holds a degree in Public Relations from the Vaal University of Technology and continues to enhance his expertise through ongoing professional development, ensuring his work remains of the highest quality and efficiency.

Arnold’s experience includes content creation, social media management, graphic design, photography, videography, event planning and execution, communications, and writing. He began his professional journey in the Corporate Affairs department at Vaal University, honing his skills in communications and public relations. He then made significant contributions to the Southern African Association of Youth Clubs, further expanding his expertise. Currently, at 1Africa Consulting, Arnold adopts a hands-on approach to content creation and social media management, consistently exploring innovative ways to connect with audiences and deliver impactful information.

Arnold’s work is defined by creativity, technical proficiency, and a results-driven approach. He is committed to excellence, delivering high-quality outcomes in every task. His dedication to self-motivation and continuous improvement has earned him a reputation as a skilled and innovative professional with a proven track record of success. Known for his signature headphones, Arnold’s passion for music across diverse genres fuels his creativity and enhances his artistic output.

Tayla Joel

Personal Assistant (PA) to the CEO

Tayla Joel holds a BCom degree in Industrial Psychology, with plans to pursue an Honours degree in 2025. Inspired by Nelson Mandela’s words, “Education is the most powerful weapon that you can use to change the world,” Tayla is committed to making a meaningful impact through her educational pursuits.

While still in the early stages of her career, Tayla strives to set herself apart by embodying an attitude of positivity, compassion, discipline and resilience. She is committed to personal and professional development that drive her career goals. In addition to working with corporate brands as part of supporting the communications team, she is passionate about raising awareness around mental health, as well as the rights of women and children.

 On a personal note, Tayla is a sports enthusiast and enjoys both watching and participating in sports activities.

Uzair Ebrahim

Social Media Coordinator

Uzair is a social media coordinator with a passion for creating engaging content and building strong online communities across a multitude of digital platforms. He holds an Honours qualification in Marketing Management from the University of Johannesburg, and has a natural affinity for business. 

Uzair has a deep understanding of the ever-evolving social media landscape and the know-how to leverage different platforms to drive results. He is adept at developing and executing social media strategies that align with business goals and drive growth. He is also skilled in analytics and reporting, using data to make well informed decisions and optimise campaigns for maximum impact.

Other skills include design and an all-round understanding of the digital marketing landscape. Away from the screen, Uzair has a passion for performance cars, including detailing and customising vehicles. 

Chelsea Da Gama

Digital Lead

Chelsea Da Gama is a social and digital media professional with a wealth of experience in developing business and consumer content, and executing brand campaigns. Passionate about communications, content curation and all things social media; Chelsea is naturally
skilled at bringing people together via online platforms. She understands the delicate nuances when it comes to engaging online audiences and building loyal communities while maintaining each brand’s unique tone and digital presence.

As an influencer herself, she is adept at planning and managing influencer campaigns. Her experience in influencer and social marketing projects include brands such as Telkom, Twisp SA, Bio Oil, Bella Livey Secrets Spa, Always (Africa), Checkers and Beauty Bulletin.

Chelsea is also a public speaker and certified Life Coach. Her commitment to women empowerment and personal development is reflected through her involvement in projects related to women in business, life coaching and mentoring. This includes her current work with the Women’s Entrepreneurial Development Incubator and Women & Girls Change Makers SA social development initiatives.

Her academic background includes a BA Degree in Communication Science and a
professional qualification from The Academy of Modern Applied Psychology.