strategic brand communications

1Africa Consulting is a strategic brand communications agency that offers bespoke integrated professional services and purposeful initiatives aimed at creating meaningful value, positive impact and sustainable growth outcomes for our clients and stakeholders.

About 1Africa Consulting

Founded in 2020, 1Africa Consulting is a 100% black female owned company with combined communications and business experience of over 30 years. Our core team is highly skilled in brand and corporate communications, stakeholder mapping and engagement, crisis communication, brand positioning, media relations and marketing. Our extended network includes specialists – from digital marketing natives to conceptual designers – and everything in between.

We offer custom-developed communication services for public, private and non-profit organisations, with a specific focus on brands that have an African footprint.

We take an innovative approach and offer both proven best-practice solutions, as well as out-of-the-box strategies to suit client and campaign objectives. We believe that effective communication requires a personal touch, and this approach comes through in both in our relationships with our clients, as well as the work we do on behalf of our clients. While we are a professional business-focused services agency, we also see ourselves as part of the larger African socio-economic eco-system. As such, we strive to instill purpose in all that we do.

This takes the form of Corporate Social Responsibility (CSR) initiatives that we lead as an organisation, as well as our mission to inspire our clients to explore ways to contribute to positive social impact that ties in with their business and brand goals.

What makes us different

Purpose & Corporate Social Responsibility

We believe that business success and positive social impact are not mutually exclusive. We therefore consider ways in which to promote purposeful positive outcomes through business activities. This includes finding integrated solutions to drive existing client CSR initiatives, as well as developing strategic, sustainable CSR opportunities for both private and public organisations. Such impact outcomes include: skills development, job creation, infrastructural development, behavioural change and various social upliftment causes.

 

Expertise, Experience & The Personal Touch

We are not your average service provider – we see ourselves as an extension of our clients’ brands. We partner with our clients for a common goal – the successful execution of communication projects. Our desired positioning is that of a trusted adviser, going the extra mile and providing a personal touch.

Innovation & Future-Forward Thinking

We see innovation as more than just technology – innovation is about finding better ways to communicate, connect and do business. It’s about taking an agile approach that allows us to adapt and adjust solutions to suit changing dynamics when it comes to client needs, industry trends and market behaviour. We want our clients to view their partnership with us as “future-proof”- because we are committed to keeping the conversation open and working together to develop the best solutions for any given point in time. #ChallengeAccepted

Vision & Mission

We aim to

  • Exceed our customers’ expectations by providing high-quality strategic communication services that are innovative and agile, and meet the challenges of an ever-changing world
  • Be purposeful by executing communication solutions that have positive impact across various facets of business and society

Values

Our Core values are

  • Integrity
  • Reliability
  • Innovation
  • Commitment to excellence
  • Client-focus

 

 

Executive Team

Mosh Matsena

Founder & CEO

Mosh is a highly respected transformational leader with over two decades of experience within the media and communications industry. She has a proven record of generating and building relationships, executing communication growth strategies and coaching individuals to success.

This includes building cross-functional teams and demonstrating exceptional communication skills with critical decision-making ability in line with organisational goals. Mosh’s experience includes project management (from conception to completion), strategic directing and the crafting of innovative solutions that align to organisational objectives.

Mosh brings her passion for purpose (the “fourth bottom line”) to her professional endeavours in the form of integrated practical CSR solutions that support the premise of “doing good for the business while doing good for society”. Her passion for positive change is also evidenced in her involvement in coaching and mentoring programmes focused on young South Africans; as well as her role as a part-time Media Studies facilitator at the National Electronics Media Institute of South Africa (NEMISA). Mosh is a Wits Business School MBA candidate, and holds a PGDip Arts in Media studies, a NDip in Public Relations, as well as a BA Degree.

In her most recent role as Station Manager for SABC Thobela FM, Mosh was responsible for delivering the stations’ overall strategic objectives through effective operations management including its financial performance, risk assessments and compliance with corporate governance as well as maintaining brand awareness with strategic marketing and communication initiatives. Some of her career highlights includes overseeing Thobela FM the complete rebrand of the Radio station and overall corporate identity change and established implementable Media and Communications strategies.

Lasi Mashaba

Head: PR & Media Relations

Lasi has a BA Degree in Corporate Communications and is currently pursuing an Honours Degree in Brand Strategic Management. She is passionate about the development and execution of marketing and communication strategies, and her commitment to excellence results in her consistently exceeding client expectations.

Lasi’s academic background coupled with her extensive public relations (PR) and communications experience has resulted in her excelling in professional roles working with both African and global brands, including: Hollard, Accenture, Ethiopian Airlines, Mastercard Foundation, the Anzisha Prize and USAID. A communications all- rounder, Lasi’s expertise includes Strategy Development, Stakeholder & Reputation Management, Media Relations and Content Creation.

Working on social development projects is also close to Lasi’s heart, and she has been involved in a number of pan-African and youth development initiatives, including YAS! Youth for Accenture (Nigeria), The African Innovation Project (AIS2018 – Rwanda), the WHO Africa Innovation Challenge (Cape Verde); and the Mastercard Foundation Social Venture Challenge (which highlighted innovation and creativity from Kenya, Malawai, Uganda and other African regions).

Terena Chetty

 Head: Brand Strategy

Brand & Content Strategist Terena Chetty is passionate about developing impactful and effective solutions that drive business goals. She has worked across a range of industries and roles, and takes a versatile approach when it comes to cultivating strategies and content that suits each client’s individual needs.

Terena’s aptitude for different facets of both business and communication (including strong business acumen, content development expertise, an understanding of traditional and digital media landscapes, a solid grasp of the role of social media for business and an appreciation for bottom-line objectives) results in her having well-rounded knowledge that aids in strategic planning. This “big picture” approach allows Terena to develop integrated strategies that
meet identified project outcomes while taking into account overarching brand goals.

With an extensive professional track record, Terena has worked with numerous African and global brands, including: the African Economic Research Consortium, Enterpriseroom, Africa Communications Media Group (ACG), Hollard, Africa Legal, Anzisha Prize, African Leadership Academy, Holts, Tiger Brands, University of Groningen, Social Media 101; and many more.

Commited to providing value and long term positive impact for clients, Terena combines her creative, analytic and communication skills to craft custom-build strategies tailored to each brand’s unique requirements. From an academic perspective, Terena holds a BA degree in Communication Science (cum laude),
qualifications in Digital Copywriting and Media; and various other business, communication and media related certifications. She has also been published in a number of print and online publications, among them Enterpreneur Magazine, Africa.com and BizCommunity.

Chelsea Da Gama

Digital Lead

Chelsea Da Gama is a social and digital media professional with a wealth of experience in developing business and consumer content, and executing brand campaigns. Passionate about communications, content curation and all things social media; Chelsea is naturally
skilled at bringing people together via online platforms. She understands the delicate nuances when it comes to engaging online audiences and building loyal communities while maintaining each brand’s unique tone and digital presence.

As an influencer herself, she is adept at planning and managing influencer campaigns. Her experience in influencer and social marketing projects include brands such as Telkom, Twisp SA, Bio Oil, Bella Livey Secrets Spa, Always (Africa), Checkers and Beauty Bulletin.

Chelsea is also a public speaker and certified Life Coach. Her commitment to women empowerment and personal development is reflected through her involvement in projects related to women in business, life coaching and mentoring. This includes her current work with the Women’s Entrepreneurial Development Incubator and Women & Girls Change Makers SA social development initiatives.

Her academic background includes a BA Degree in Communication Science and a
professional qualification from The Academy of Modern Applied Psychology.

Our Accolades Combined

Hard work, dedication and loyalty pay off. Take a look at some of our achievements combined over the last five years.

2015
Business Women of the Year Award 

Corporate Category, Business Women Association of South Africa (BWASA) Limpopo 

 

2018
Managed an Africa Innovation Summit (AIS) campaign that trended on Twitter for two days during the event in Kigali,  Rwanda under the hashtag #AIS2018 

2019
Managed an Africa Innovation Summit (AIS) campaign which was shortlisted in two categories at the PRISM Awards 2019  under the categories: 

– Best Social Media Campaign
– Best Pan African Campaign

 

2020
Pitched and won a project retainer to manage the inaugural Advertising Week Africa (AWAfrica) 2020 – 1Africa Consulting was born

Ready to Quit 1&2 – A docu-series about the lives of those who are ready to quit their disruptive ways on Channel 157

 

2021

– Ontlametse Phalatse Film SABC 2 ( to be aired  in May  2021) 

– Ukuka Film – A story about the lost lives during Covid -19 in SA on Channel 157 

– Safa Isizwe – A film about the Struggle faced by the ordinary during Lockdown – on Channel 157 

– NSFAS – A documentary about the struggles faced by students regarding NSFAS funding delays on Channel 157

– 1Africa Consulting ranked as one of South Africa’s Top Gendered Empowered Companies in our sector by Standard Bank Top Women

 

Get In Touch

    First Floor, 61 Katherine Street, Sandton 2196
    +27 (0)10 300 6000
    info@1africaconsulting.co.za