Stakeholder Mapping helps identify a brand’s internal and external stakeholders. It provides insights on the level and type of influence per stakeholder group – e.g., investors, the public, the media and so forth. These insights inform strategy development in terms of type of content, platforms etc. required to connect with the right stakeholders in the right way.

This is a high qualitative (often interview-style) exercise where we gather insights on how a brand is perceived by various stakeholders, both internal and external. This includes a business’s: employees, customers, partners, investors and so forth. Subjective perspectives help provide a “big picture” snapshot of how a brand is seen, and helps identify challenges and opportunities. Understanding behavioural patterns of key target segments also assists with the development of content and distribution strategies.

Defining a company’s identity in terms of who they are, what they do and why they exist. Key Messaging can be seen as a framework for all brand communication as it outlines elements such as brand tone, target audiences, content type and overall brand persona. Having these factors defined in one structured document also promotes consistency across different marketing platforms and activities.

We can conceptualise ideas to suit different brand needs. This includes everything from creative concept ideation to innovative execution tactics for impact.

Custom developed written content including op-eds (thought-leadership articles), website content, blog articles, press releases and internal communication documents.

Specialists in translations in French, Portuguese, and Kiswahili

Creating and nurturing positive relationships with the media across different geographic regions and topics of interest. We identify media opportunities, as well as actively pitch and secure organic media placements for clients (such as the publishing of written content), as well as interview and speaking opportunities across digital, print, radio and television platforms. It also includes pitching media to gain live coverage of onsite and online client events.

Being prepared can mean the difference between weathering the storm or incurring irreparable brand damage should a crisis occur. We assist in developing pro-active crisis management plans, as well as guiding brands through a time of crisis. We also assist in post-crisis communication strategies that aid in reputation recovery.

Positioning a brand or its spokespeople (particularly C-Suite executives) as thought leaders in a specific field or topic.

We help promote the thought leadership profiles of individuals such as influencers, entrepreneurs or public figures.

Customised to suit client needs and budget.

We can source and vet the right influencers that align to brand goals and target audiences.

Consumer/public events, marketing activations, industry expos, press conferences and corporate events – subject to brief as well as COVID-19 concerns and regulations.