1Africa Consulting takes a strategic approach aimed at creating value and impact for our clients based on their priority goals. Integration is a key focus for us – whether this is through a full-scope integrated services package, or whether it is done by ensuring that our stand-alone services provided to you work hand-in-hand with your internal activities. We tailor-make our service offerings to suit each client’s specific needs and objectives, and see ourselves as partners working closely with our clients to promote brand goals.
STRATEGY DEVELOPMENT & BRAND IDENTITY
KEY MESSAGE DEVELOPMENT
STRATEGY DEVELOPMENT & EXECUTION
A strategy document is a masterplan upon which all activities are based. It provides an analysis of brand objectives, challenges and proposed solutions to achieving business goals. Strategic communication plans are aimed at maximising impact and/or solving complex challenges through communication-based activities. We work with clients to develop strategies that based on defined desired outcomes. We also offer the development of implementation plans that serves as “action plans” outlining the activities required to achieve the goals defined as part of the strategy. Thereafter, we are able to execute such plans (in its entirety, or in part) on behalf of our clients.
CONCEPTUALISATION & IDEATION
We can conceptualise ideas to suit different brand needs. This includes everything from creative concept ideation to innovative execution tactics for impact, including developing a campaign “big idea” based on client objectives.
PUBLIC RELATIONS / MEDIA RELATIONS
MEDIA RELATIONS & EVENTS
different geographic regions and topics of interest. We have a network of media that we work
closely with to help create awareness and reach on behalf of our clients. We are able to arrange and manage media events such as press briefings, as well as arrange for the media to attend both public and invite-only client gatherings. We act as media liaisons on behalf of clients, and can develop and distribute relevant content and collateral such as press packs.
activities based on client needs and budget. We identify relevant publications and media platforms based on the target audience and objectives of each content piece.
We pitch and secure earned (unpaid) media interviews for clients, and can include briefing documents / speaking points to stream-line the process. We can also include in media buying for paid media time on-air.
BRAND POSITIONING & THOUGHT LEADERSHIP
Through content development, distribution, media relations and other activities, we assist with positioning a brand or its spokespeople (such as C-suite executives) as thought leaders within a
specific field or topic. This includes promoting the personal brand of individuals such as influencers,
entrepreneurs or public figures.
REPUTATION MANAGEMENT & STAKEHOLDER ENGAGEMENT
STAKEHOLDER MAPPING & ENGAGEMENT
internal and external stakeholders of a brand (such as the board of directors, employees, the public, the media, regulatory bodies), and develop solutions to communicate with each stakeholder group effectively, using relevant platforms and content types.
Building positive brand equity through effective reputation management is invaluable. This should be an ongoing practice for all brands, during good times and bad. Reputation building helps entrench brands in the hearts and minds of clients, promoting loyalty to the brand. Should a crisis occur, this “built equity” can help mitigate negative impacts.
Being prepared can mean the difference between weathering the storm or incurring irreparable brand damage should a crisis occur. We assist in developing pro-active crisis management plans, as well as guiding brands through a time of crisis. We also assist in post-crisis communication strategies that aid in reputation recovery.
SOCIAL MEDIA & DIGITAL SOLUTIONS
SOCIAL MEDIA SOLUTIONS
DIGITAL MARKETING SOLUTIONS
This includes marketing content (for both digital and traditional needs), articles (including op-eds / thought leadership content), website content, press releases and internal communication documents. Content is custom-developed per brief, and our experienced team provides input and advice regarding content direction and distribution.
VISUAL & CREATIVE CONTENT
EVENT & MARKETING COLLATERAL
Our team can produce communication material and collateral to meet virtually all brand needs. These include banners, flyers, event branding, promotional material, business cards, corporate gifts
and more. We also offer design services, as well as advice on materials and applications to suit each client’s needs and budgets.
PHOTOGRAPHY & VIDEOGRAPHY
Our creative network of professionals includes experienced photographers and videographers. We provide on-site services, as well as the editing and production of photographic and video content including animation services and creative visual design. We project-manage all suppliers to ensure that content meets clients’ briefs, and production is always at a level of quality.
We offer translation of content including South African, African and International languages for all written content. We can also assist with on-site and virtual interpretation services (geographic terms
and conditions apply).
COMPETITOR ANALYSIS & MARKET RESEARCH
employees, customers, partners, investors and so forth. Subjective perspectives help provide a “big picture” snapshot of how a brand is seen, and helps identify challenges and opportunities. Understanding behavioural patterns of key target segments also assists with the development of content and distribution strategies, as well as overall business operational planning.
EVENT PLANNING & MANAGEMENT
regulations and safety concerns.
CORPORATE SOCIAL RESPONSIBILTY (CSR) / SOCIAL IMPACT
NETWORKING & PARTNERSHIPS
CSR SOLUTIONS & CORPORATE CITIZENSHIP PROFILES
distributing marketing and PR communication that showcases positive impact and corporate social investment.