Stakeholder Mapping helps identify a brand’s internal and external stakeholders. It provides insights on the level and type of influence per stakeholder group – e.g., investors, the public, the media and so forth. These insights inform strategy development in terms of type of content, platforms etc. required to connect with the right stakeholders in the right way.

This is a high qualitative (often interview-style) exercise where we gather insights on how a brand is perceived by various stakeholders, both internal and external. This includes a business’s: employees, customers, partners, investors and so forth. Subjective perspectives help provide a “big picture” snapshot of how a brand is seen, and helps identify challenges and opportunities. Understanding behavioural patterns of key target segments also assists with the development of content and distribution strategies.