1Africa Consulting’s Terena Chetty was recently interviewed by The Comms Avenue, a mission-driven platform aimed at communications professionals.

In this Spotlight feature, Terena explains her role as our Head of Strategy, and shares her story when it comes to the path that brought her to this point in her journey. She also provides advice and tips for up-and-coming young professionals trying to build a career within the communications field:

“First and foremost, understand the brief – understand the client, understand the brand, be cognisant of barriers to success and be very clear on what the key goals are. Research is an underrated skill – both this internal brand research, as well as broader market and industry research should be done before commencing with actual strategy development.”