Vacancy: PR & Communications Professional

Vacancy: PR & Communications Professional

Location: Johannesburg (Sandton)Salary: Market-relatedPosition Type: Full timeDuration: Contract-based with an opportunity for a long-term position1Africa Consulting requires the services of a PR & Communications Professional working across client accounts. As an...
Influence of inspirational advertising

Influence of inspirational advertising

By Terena Chetty, 1Africa Consulting Head of Strategy. Brand messaging can be based on one of two dominant underlying approaches – negative or positive connotational language. A negative-based approach includes content that positions fear, for instance, “This is...