by Admin_1Afric@ | Oct 30, 2024 | Uncategorized
The average adult will spend an estimated 30% of our lives in and at work. It is important that we maintain our well-being in all spheres of our lives. This year, the World Health Organisation (WHO) has placed a focus on mental health at work. The 10th of October is...
by Admin_1Afric@ | Dec 20, 2023 | Uncategorized
Alarming statistics show that 9% of all teenage deaths in South Africa are a result of suicide. To understand the sheer magnitude of the situation, one in five high school students have attempted to take their own life. A major trigger of depression, anxiety and...
by Admin_1Afric@ | Sep 15, 2023 | Uncategorized
Socio-economic development for the continent is dependent on integrated growth across various sectors. Worldwide, creative sector growth is on the rise. Last year, the United Nations Educational, Scientific and Cultural Organization (UNESCO) estimated cultural and...
by Admin_1Afric@ | Jul 5, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Tapping into the value of both earned and paid media activities can open up vast opportunities for consumer brands to connect with audiences on a different level. Authenticity and transparency are key, as...
by Admin_1Afric@ | May 17, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Over the last few years, there has been a rising prevalence of ‘quiet quitting’, where employees mentally ‘check out’ as a means of disengaging from negative work environments. As Johannesburg-based clinical...
by Admin_1Afric@ | Feb 27, 2023 | Uncategorized
By Terena Chetty, 1Africa Consulting Head of Strategy. Brand messaging can be based on one of two dominant underlying approaches – negative or positive connotational language. A negative-based approach includes content that positions fear, for instance, “This is...
