by Cognite | May 26, 2022 | Uncategorized
The global prevalence of anxiety and depression increased by a massive 25% in the first year of the pandemic alone” – World Health Organization (WHO) In an article published this week by Modern Ghana, 1Africa Consulting CEO Mosh Matsena highlights the need for mental...
by Cognite | Apr 9, 2022 | Uncategorized
1Africa Consulting is proud to be certified as one of SA’s Top Gender Empowered companies 2022!This ranking by Standard Bank Top Women and Topco Media recognizes companies that actively create initiatives that sustainably celebrate and uplift women and organisations...
by Cognite | Apr 9, 2022 | Uncategorized
What value does an effective integrated communication strategy offer on-the-ground sales executives?In an article published this week by Retailing Africa, 1Africa Consulting Brand Strategist, Terena Chetty, explains how brand positioning can get sales executives a...
by Cognite | Mar 28, 2022 | Uncategorized
Consumer behaviour is influenced by factors related to brand reputation and perception at an ever- increasing rate. Such factors include positive sentiment, credibility, trust and inspirational leadership. Authentic corporate citizenship projects help brands embody...
by Cognite | Feb 22, 2022 | Uncategorized
The global marketing landscape has been shaken up over the last few years, largely due to the onset of the Covid-19 pandemic, which contributed to already changing consumer and business behaviour. This year will see a continuation of some of the trends of the last two...
